6 Steps To Selling Your Home
Selling your home can be a daunting task. There are many laws that must be
adhered to in the process. Many For Sale By Owner may not be aware but they
are held in the same regard as real estate agents. In other words FSBO's must
follow many of the same laws and rules that apply when selling property as real
estate agents and are subject to punishment just the same. In addition, FSBO's
usually do not have the resources that real estates have. A large number of
real estate sales occur between agents. An important fact to keep in mind is
that when a seller is a FSBO, he or she excludes the entire real estate agent
community. Of the thousands of agents wheeling buyers around the city, for what
reason will an agent show your property if there is no commission to be made?
To help you feel more confident in selling your home, please consider the follow 6 step:.
Prepare Your Home For Selling
You will need to get together any pertinent information on your property such
as the deed, survey, tax bill, mortgage statement, utility bills, information
on upgrades and improvements etc.
Attend to minor repairs; loose doorknobs, leaky faucets etc. Ensure that the
doorbell and all electrical fixtures work and replace any burned out light bulbs.
Cardinal Rule. Have the house cleaned. Kitchens and bathrooms should sparkle and clean windows
are impressive. Carpets should be cleaned and kept vacuumed. Watch for and remove
cobwebs on the ceilings. Maintain a neutral odor.
Your house should appear spacious. Closets should not be overcrowded. If necessary,
rent a storage locker temporarily, give away items you no longer use or consider
having a garage sale.
The Listing Agreement
The listing agreement is a contract between the you (the seller) and the listing
broker. The listing describes the property to be sold and the terms under which
it is to be sold. It will also list items to be included in the sale and excluded
from the sale and items that are negotiable.
This document also sets up our agency relationship and sets in motion all the
duties and obligations that come with the law and Agency.
The listing agreement is on a standard form provided by our local real estate
board.
You are appointing me and my company to market your property for a specified
length of time and agree to pay us a commission (usually a percentage of the
sale price) for bringing about an acceptable offer and successful completion
of the transaction.
On the MLS listing the listing broker agrees to share the commission with the
co-operating broker (i.e.: the agent who brings the offer from the buyer).
There are two disclosures required by Illinois Law; the Residential Real Property
Disclosure and the Lead Based Disclosure.
The Residential Real Property Disclosure discloses material defects known by
the seller. A material defect is defined as a condition that would have a substantial
adverse effect on the value of the residential real property or that would significantly
impair the health or safety of future occupants of the residential real property,
unless the seller believes the condition has been corrected. This give buyers
the benefilt of the seller's knowledge about the condition of the property they
are buying. This disclosure consists of 22 questions the owner(s) must answer
honestly.
The Lead Based Paint Disclosure is a formed filled out by the seller disclosing
Lead Based Paint present in the home known by the seller for properties built
before 1978. The seller is not required to test for lead based paint hazard.
He or she is only required to disclose knowledge of its presence. It is the
responsibilty of the listing agent to that those selling property built before
1978 disclose the presense of lead based paint.
We will also discuss your appoximate net proceeds from the sale which are based
largely on sales price, mortgage balance(s) and closing costs. Typical seller
closing costs are the brokerage fee (commission), title expense, attorneys fees,
tranfer stamps, survey, home warranty and other potential miscellaneous fees.
Pricing Your Home
Location, Location, Location: Yes, but at what price? Location is extemely important
in real estate. However, pricing your home right is the key to selling it quickly
and for the best price.
Obviously, you, the seller, sets the asking price for your home but ultimately
the buyer determines the value. Homes sell quickly and usually for the most
money when they are priced properly from the beginning. I will provide you with
all the information about similar properties which sold recently and properties
currently for sale in your neighbourhood.
A good strategy is to list slightly more than the price of properties recently
sold and slightly less than the current competition on the market. An educated
buyer will compare your home with other similar properties on the market and
then decide which one meets their needs "best" and the one that is also a "fair"
price to pay.
The dangers of overpricing are: reduces the number of showings, reduces advertising
response, loses potential buyers, eliminates offers, helps sell the competition,
can cause appraisal problems, extends market time. Things that don't affect
value are your original cost, the cost to rebuild it today, your investment
in improvements, personal attachment (also referred to as emotional equity),
what you need, certain types of improvements.
When a home is newly listed, real estate agents will arrange for the buyers
to see it. Once this "actively looking" group has seen the property, showing
activity decreases to only those buyers that are new to the market. For this
reason it is important that sellers have their home in the best condition and
at the best price at first exposure to the market.
Marketing Plan
Your Realtor should be knowleageable about the area inwhich your home is located.
Get answers to any questions or concerns. Find out how they would market your
property. Are there additional marketing fees.
Discuss commissions and how much they offer to the selling agent.
Ask what they expect of you.
I have a 15 point marketing plan designed to get you the maximum amount of exposure.
Ask me about my Radar Selling Platform.
Showing Your Home
It is extemely important that your property be in its best showing condition.
Real estate agents refer to this as showining well and it is paramount in addition
to the listing price. Often times agents and their buyers can't see the value
of a home when it doesn't show well. It is your responsibility to have the house
looking good for showings. It should be clean, tidy and odor-free, and pets
and children should be out of the way.
You should try to be out of the house or at least as inconspicuous as possible.
Allow the agent to show the property without interfering. Do not get involved
in a long and drawn out conversation with the purchaser as it may end up being
used against us during the negotiations.
Showings are by appointment only and buyers will always be accompanied by an
agent. We will keep a record of all the appointments.
In addition to keeping the property in the cleanest possible condition, it is
important to have it easily accessible by prospective buyers. There is nothing
more frustrating to an agent than to have a willing and able buyer and not be
able to show the property relatively easily. With the owner's permission the
agent may provide a lockbox which makes a key accessible for agents to show
your property when you are not home.
Sometimes we may want to hold open house for the public on weekends. This is
a marketing strategy which is advisable in some situations but not always necessary.
We may want to hold an open house for agents (referred to as a brokers open)
on the appropriate day or the day the listing appears to allow all agents at
once to preview your home with the least inconvenience to you.
Dealing with Offers
When an agent prepares an offer on your home they advise me of this fact. I
will then tell you we have an offer and make an appointment to present it to
you at a convenient time and place. Often we fax offers back and forth to save
time. We would read through the offer, I would explain
the terms and conditions to you. You can ask for clarification of any questions
of concern to you. I will thoroughly explain any clauses and conditions and advise you what is
normal wording and what is unusual or items that may be of concern.
Offers typically are on standard forms provided by our local real estate board with many standard clauses to satisfy
attorneys.
Besides identifying the parties and properties, the offer lists all the items
the purchaser wants included in the sale and any fixtures to be excluded.
There is an irrevocable date and if you don't accept the offer by that time
the purchaser may revoke it.
You may either accept the offer as is, reject it, or make changes and sign it
back to the purchaser to see if they are willing to accept your changes. If
you make changes to it, this means you have rejected the original offer and
they are no longer bound by their original offer. It is the buyer's option to
either accept your counter-offer with the changes, reject it or come back with
another counter-offer. This process continues until either you can reach agreement
or the negotiations terminate.
The purchaser submits a deposit (also called a earnest money) with the offer which is turned over to the listing
broker once the offer is accepted. The deposit is held in our trust account
to be applied to the purchase price on the closing date. The total commission
is usually deducted from this deposit on the closing date and if there is a
deficiency your lawyer is instructed to pay the balance of the commission owing
from the proceeds of the sale.
Once agreement is reached and any conditions are waived, the documents are handed
over to your lawyer who prepares the transfer papers, deals with any adjustments,
and meets with the purchaser's lawyer on the closing date to exchange the keys
for the payment.
